A Victorian couple who fell in love with their passion for the outdoors is now turning it into millions of businesses.
When Kamgreenwood first met his wife Elise, they had a common love for nature – and their whirlwind romance saw them engaged only five months later.
But at that time, Kam was experiencing one of the most “challenging” times of his life.
It’s been five years since the surf brand, which I made as a hobby at the age of 19, was launched in 2017.
However, the California company was not satisfied and was in a court battle.
“I ended up dropping out of college to chase a business full-time, which grew into a strong brand called Monstasurf and had customers from 40 countries,” he told news.com.au. ..
“Then I brought a green energy drink after us.”
During a stressful time, the 29-year-old, who didn’t even surf, realized that he really wanted to run, not surfing, but outdoors.
Elise was working as a female designer at Rip Curl at the time, so we decided to work together to create a new outdoor brand called Zorari.
As part of a business survey, I saw couples going camping trips, having fun with friends, and enjoying nature.
“We have actually experienced many other brands in the industry. In marketing, most of them even reach the summit or feature athletes hanging on the side of a cliff with one arm. I felt it was performance oriented, “he said. He said.
“It didn’t really resonate with the way we saw it outdoors. Many Australians just loved going outdoors and we wanted to be a guide to taking the first step outdoors. It is.
“It can be difficult to get outdoors, and people don’t know the jargon or gear. We wanted to create a brand that was friendly, friendly, and led people deep into the outdoors.”
The Victorian couple launched an equity crowdfunding campaign in 2019, raising $ 300,000 from 550 investors to realize their ideas.
For the first 12 months, they worked on Zorali from home, launching just in time for the pandemic to hit Australia, from tents to camping chairs, drinks and utensils, wood stoves, backpacks, men’s and women’s clothing. Sold everything.
“So it was a bit crazy time. COVID On the first hit, we ran an outdoor brand when people were physically encouraged not to venture in all blockades, “Cam said.
“I felt that things might have taken a rather difficult path for us.
But, surprisingly, it worked in their favor, as people were keenly aware of the burden of restrictions, Kam said.
“When something is robbed of you-just the freedom to go outdoors and explore places near or far from your home-I think it really makes you much more thankful for it,” he said.
“For many of our friends and communities, and our post-blocking customers, the simple joy of going to the tip of the road or camping with friends, and the simple joy we all received. I’m showing much stronger gratitude. It was natural before the pandemic. “
But he admits that the first year went slowly and was a “really hard job” as they made $ 175,000 in sales. But it increased by 600% in the second year.
Last year, Zorali’s revenue exceeded a whopping $ 2 million.
The brand’s bestsellers include camping chairs in the $ 119- $ 199 range and four backpacks that sell for $ 169.95.
There is also a $ 675 camping outset. As a result, moving outdoors will no longer be “overwhelming.” Includes a tent, sleeping mats and camping pillows to take someone on a trip.
Elise, who leads a six-person design team, focuses not only on using recycled or organic materials, but also on making visually appealing clothes.
“Traditionally, a lot of outdoor clothing isn’t that great in terms of design,” Cam said.
“The area of interest is to make outdoor equipment that not only works very well and looks great, but can also be worn on a hike or in the city every day.”
Currently, 90% of their income comes from within Australia, but now couples whose favorite outdoor destination is Otway in southern Victoria are attracting attention from the United States.
In July, we will start collaborating with Huckberry, an American lifestyle brand that is popular for outdoor products.
Zorari has evolved with the pandemic, Kam said, and the Duo sees it as a sustainable wellness brand that connects people and nature, rather than an outdoor essentials company.
The couple recently enjoyed their time on Mount Feathertop, Victoria’s second highest mountain. This is also part of their grand plan. We’ve taken our online presence offline and have a calendar of events to be released later this year.
“This is what makes us really excited to grow. It’s an aspect of Zorali’s experience. We’re not just an online outdoor retailer, but alongside brands, these really meaningful experiences. I want to create one, “Cam said.