Postcard print After World War II, it first made its name on fashion maps. After years of spending time in front of the house, Americans began their journey. At least I dreamed of traveling. Are you familiar? Now that the world is open to tourism again, the edited prints of postcard images are back and busy and stir up the wandering habit.

This season, miniature messages from destinations such as Tokyo, London, Dubai, Milan and Hawaii’s plaster Balenciaga bodycon will be separated. Joseph Ribkov’s capri pants and sleeveless shirt dresses superimpose vintage postcard images on tropical landscapes. Dolce & Gabbana’s new bag is “Tanti Salty!” (Or “Thank you!”).

Zimmermann, an Australian brand that is tighter than most countries, has named its resort 2022 collection postcards. Luxurious touches like chain hardware and laser-cut details update the nostalgic prints with vintage c images from graphic artist James Northfield. Travel posters from the 1930s. Creative director Nicky Zimmermann says he likes to balance old and new. [have] It has a retro feel, but the vibrant colors and techniques used are modern. ”

A postcard with the FAR-FLUNG FASHION title, the resort collection of the Australian brand Zimmermann included a print featuring a 1930s vacation poster by James Northfield.

Postcard prints may now be read as retro, but once they showed off cutting-edge textile technology, Lee, a textile historian who is the digital media manager for the Fashion Institute of Design and Merchandising Museum in Los Angeles. Wishner said. In the late 1940s, a newly developed printing process allowed photographic images to be duplicated on fabric, making postcard printing, novelty ties and Hawaiian shirts more popular. Sometimes referred to as souvenir prints or tourist prints, this pattern is a blend of words, images, people and places in a Carnivalesque collage, like text messages and vacationers dispatched before Instagram. am. Digital devices may have replaced the original postcards, but social media has once again made these fabrics relevant. “The accumulation of snapshots makes a lot of sense for people,” Wishner said.

Wishner, a fan of 1940s and modern postcard prints, believes that “keeping it simple and making patterns a star” is the key to making it look good. She added that the prints blend well with neutrals and current accessories. The vintage accompaniment has a costumed look. When West Side Story star Ariana DeBose wore Zimmerman’s sorbet-colored postcard polo at the Drewbury More Show last year, she put it on pale periwinkle wide-legged pants and creamy Stuart Weitzman. Combined with platform sandals, it hints at the style of the 1940s. Without cosplaying it.

The deliberately kitsch postcard print can give Instagram followers an escapist atmosphere of commenting “I wish I were there”, even for jetless staycations.

The Wall Street Journal is not indemnified by the retailers listed as retailers of the product in its article. Listed retailers are often not the only retailers.

Copyright © 2022 DowJones & Company, Inc. All rights reserved. 87990cbe856818d5eddac44c7b1cdeb8