Friend, I have a new travel word for you: Shrink.

Dana Miller, HNN’s senior reporter, was reading a note from the panel at the Hunter Hotel Investment Conference last week and asked the newsroom, “Have you ever heard this word?”

(Cueing Seinfeld and Rick Moranis jokes for us of a particular generation.)

George Limbert, President of Red Roof Inn, General session panel, And you can see that shrinking is exactly what it sounds like: reduced vacation. Instead of spending a week on vacation, it’s a couple of days.

As a reminder, this is not a staycation, but a term for any period of vacation near your home. Staycation is about location. Contraction is about duration. After some thorough online research (read one Google search), you’ve also found that you can also call shrinking shortened.

Of course, you can take a short vacation or a short stay near your house, but then agree to call it a long weekend.

In any case, these contractions are on the rise, representing yet another evolution or change in this endless wave of leisure travel demand over the last two years.

Whatever you call it, it makes a lot of sense. please think about it. More and more people are returning to work at full capacity. Even if they aren’t in the office or on-site every day, they may not have as much free time to travel as they do when they are on the verge of a pandemic. But we know that this desire for travel is burning hard without any signs of going out, so people are finding ways to do something for shorter stretches. Adding price pressure from fuel costs and those nasty high hotel rates (sorry!), That might make perfect sense. The family may not be able to afford a full week at your hotel, but they will take 3 days, thank you very much.

And this summer, with soaring fuel prices and rising airline ticket costs, I think the reduction is also a staycation.

In fact, in many ways, this is a leisure trip comparable to a smaller, higher quality business that the industry has noticed in recent months. You may not have such a large group, stay long, but when they are in property, they choose top-notch equipment and activities.

While we’re working on a new jargon topic, I have another jargon for you — and I invented this. For a long time I called myself a leisure traveler. Now I think the word is out of control, and no one really knows what it means, how to market it or the price of it. Are you on a business trip? Are you a person who doesn’t go to the office so that you can work in the morning and have fun at the hotel for a week at night? Do you know!

Now I call myself a “traveler next to leisure”.

But don’t get too excited. I’m a person who travels it almost exclusively for business (I), a person who is very skilled in finding some leisure pursuits along the way (I too), and a pure leisure traveler. Generally defined as a very grumpy person when faced with a flock PreCheck line and airport shuttle (definitely me).

That is, I’m there to do a lot of work, so I go on business trips where the main elements are paid by the company, but I always have free time or night to pay for my fun shopping trip You can find a meal or a spa visit. And I’m grumpy at the airport.

No one knows how to market to travelers next to leisure, but keep an eye out for me and my fellow leisure neighbors. There are more of us out there than you think.

What are the new trends you are aware of with the type of traveler? Please send me the emailOr find me twitter Also LinkedIn..

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