Delta and Starbucks just launch Loyalty collaboration. It’s unlikely to be life-changing for anyone, but it’s cool to see this kind of partnership.

Learn more about the Delta Air Lines and Starbucks partnership

As of October 12, 2022, Delta and Starbucks have entered into a partnership. This will allow registered Delta SkyMiles and Starbucks His Rewards members to earn a one-time bonus by linking their accounts, and then earn more rewards for coffee and travel purchases. can do. Let’s see the details.

Delta and Starbucks Form New Partnership

Earn rewards by linking your Delta and Starbucks accounts

Delta SkyMiles and Starbucks Rewards members can link their accounts at deltastarbucks.com or starbucksdelta.com. After making a qualifying purchase at Starbucks by December 31, 2022, you’ll earn:

  • 500 Bonus Delta SkyMiles
  • 150 bonus starbucks star

Earn Delta SkyMiles at Starbucks

US customers enrolled in both Delta SkyMiles and Starbucks Rewards earn 1 Delta SkyMiles mile for every eligible dollar spent on Starbucks purchases. This does not include alcohol, tax or tip. There is no limit to the number of bonus miles you can earn this way.

personally i worth Delta SkyMiles are just over 1 cent each, so think of it as a 1% incremental return on Starbucks spending. It’s give or take.

Earn more Starbucks Rewards Stars in flight

U.S. customers enrolled in both Delta SkyMiles and Starbucks Rewards can earn double Starbucks Rewards Stars with purchases made at Starbucks on the day of a scheduled Delta flight.

Starbucks Rewards members typically earn Double Stars when using a prepaid digital Starbucks Card, and Single Stars otherwise. That’s before this added bonus.personally i Value Starbucks Stars At 4-5 cents each, consider a minimal 4-5% incremental return on Starbucks spending.

Select Starbucks Stars as a Medallion Selection Benefit

Choice Benefits are available to Delta Diamond Medallion and Platinum Medallion Members.In addition to the new Choice Benefit recently announcedwill be able to select Starbucks Stars as a Choice Benefit from 2024.

Specifically, you can choose 4,000 Stars as one of your rewards. Based on my rating of 4-5 cents per star, this is something of a $160-$200 value. Given the other options, that’s definitely not the advantage I chose.

Conclusion

Delta and Starbucks have launched a new partnership that offers sign-up bonuses when you link your accounts, Delta SkyMiles for every $1 spent at Starbucks, and Starbucks Rewards for double Stars on Starbucks Rewards.

It’s a cool collaboration and better than nothing, but I don’t think this will change consumer behavior much. I’m here. The early bonus is also nice.

What are your thoughts on this new Delta and Starbucks partnership?